49 - Lauren Clemett: Influence How Customers Feel

At 8 years old Lauren (Lauren on Twitter) was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five-time bestselling author and International Stevie Award Winning Neurobranding expert, using her dyslexia disability as her greatest asset - helping others understand how the brain sees brands.

We talk about how emotion is the key to your business and you can use content to paint the picture that influences how you make your customers & clients feel. We also go into WOFTAM and how the 3 R's make up your personal brand.

Enjoy! :)

Check out Laurens "Ultimate Business Propellor" at www.ultimatebusinesspropellor.com